Our People

Our Greatest Asset Is Our People

“Great Vision Without Great People Is Irrelevant”
Jim Collins (Good to Great)

MICHAEL POOLEY

Executive Director, Chief Operating Officer

An experienced strategic communications consultant, Michael builds corporate and consumer brands, delivers crisis and issues management and works with CEOs to develop thought leadership positions. Michael has devised complex stakeholder communication campaigns across multiple sectors including airlines, forestry and personal finance, and offers clients evidence based strategic advice combining creative execution to deliver award-winning results.


DENA VASSALLO

Executive Director, Chief Commercial Officer

Dena brings 16 years of international experience and unique perspectives to PPR and the Australasian senior management team. Dena works with brands on innovative and strategic brand-building programs with a focus on digital and social media. Whether working with globally recognised companies, or Australian brands ready for the next big thing, Dena looks to macro and micro trends, as well as storytelling matrixes to build compelling, creative content for our clients. With a flair for brand-building equity campaigns, innovation in marketing communications, digital and social media, content marketing, and issues management, Dena works across an array of sectors from FMCG, health, technology, retail, tourism, and government.


CARLA SHEARMAN

Market Leader - WA and National Director Property

Carla Shearman is one of Western Australia’s most respected and experienced public relations practitioners.

During her 30 year career spanning journalism and public relations consulting, she has worked with a broad spectrum of corporate and consumer clients to explore and define their objectives and develop communication and engagement activities tailored to their specific needs.

Carla is a respected issues management advisor on challenging projects which require strong community engagement, careful media management and reputational risk mitigation.

A skilled strategist, she is a firm believer in aligning public relations goals with business goals and ensuring investments in brand, reputation and positioning are also an investment in the bottom line.

Carla is a frequent guest lecturer in public relations at Western Australia’s leading universities and a Fellow of the Public Relations Institute of Australia.


LEE MCLEAN

Market Leader - QLD

Lee has 30 years’ experience in communications strategy and has been with PPR for nearly 10 years. She takes a very hands-on role with clients with direct responsibility for communications strategy development, workshop facilitation, issues and crisis management, media training and campaign management. Lee is a PPR media trainer conducting multiple media training programs and is also a strong facilitator conducting regular strategy workshops for clients.


LOUISE PAUL

Market Leader New Zealand

Louise has worked in PR and communications for over 20 years, both in NZ, Australia and the UK. She’s a consumer PR specialist with her roots founded in sound strategy and strong critical thinking with a particular emphasis on consumer brands.

Louise is an ideas power-house making her invaluable in leading the team to come up with truly original ideas and thinking for her clients. She’s a great believer in being disruptive within category and doing it in a way that gets consumers engaging positively with a product.

Louise is incredibly connected within the fashion, beauty and lifestyle sector in NZ – her experience managing PR for brands like Dove, Tresemme, Toni & Guy, Simple, SunSilk, adidas, Jockey, The Warehouse, Audi, Dermalogica and Volkswagen has ensured the stays front and centre when it comes to knowing the media and making things happen.


SALLY HAYSOM

Senior Counsel

With 19 years in consultancy and corporate environments, as well as running her own PR business, Sally’s wealth of experience has benefited a wide range of clients. This is enhanced by Sally’s previous experience as a journalist. Her strategic planning skills have been applied to a diverse range of clients including government agencies, public health organisations, and corporates, as well as businesses in a cross-section of industries. Sally has been with PPR for over 10 years and was Managing Director of PPR New Zealand before relocating to Australia. Sally now resides in New Zealand and in addition to being an Executive Director at PPR, she holds the position of Executive Chairman of PPR NZ.