PPR

Durex Celebrates Big Gay Out

Challenge
Create an engaging presence for Durex’s stand at Big Gay Out (a non-profit LGBT fair day in Auckland), to maximise WOM and on-the-ground interaction.
Community Insight
While the focus is predominantly on the LGBT community, the event is also attended by straight Kiwis.
Solution
PPR created a true Vegas style chapel to showcase love, the Durex way – The Durex’s Little Chapel of Love. At the Durex Chapel of Love, lovers, friends and families could choose from a fun selection of wedding props and then have their photo taken in front of the floral altar. All images captured during the activation were available in an online gallery so attendees could download and post their images to their social channels.
Outcome
More than 2,000 people went through the Durex Chapel of Love and the activation was the talk of the event! 1,300 images were taken and 152 downloaded from the online gallery.