To engage media and stakeholders in the launch of the World of Tanks ANZ servers, following Australia’s largest gaming expo which the majority of stakeholders had attended!
The stakeholder community for this brand had recently attended Australia’s largest gaming expo. Only an immersive experience with wow factor, as well as relevance to the brand, would gain attendance, attention and social media cut-through.
To ensure PPR brought to life a large scale event for more than 200 people at The Venue in NSW. The event offered multiple food stations, a Russian Vodka Bar, live art installations, photo booths, band, personalised army helmets as gifts and a car being crushed by a military grade APC just metres in front of attendees.
Approximately 200 WoT members, media and influencers attended the event resulting in a combined social and media reach of more than 5M people.