PPR

Christmas Comes to Rundle Mall

Challenge
To elevate Rundle Mall’s position as the premier retail destination in Adelaide and bring the community into the city for a festive, money can’t buy experience.
Community Insight
Christmas is a time for family, community and celebration (and shopping!).
Solution
Showcasing the public space in Rundle Mall, ‘Voices of Christmas’ was a musical extravaganza drawing people into Adelaide’s premier retail and community destination to experience 30+ South Australian choirs perform with local and national celebrities.
Outcome
More than 1,000 people enjoyed the inaugural Voices of Christmas event. PPR's extensive media outreaches and strategic planning saw a total of almost 30 pieces of coverage achieved, specifically for Rundle Mall’s Voices of Christmas event, with an editorial value of more than $100k. PPR also coordinated all choirs and production for the ten-day program recordings, while also providing event support in the lead up and on launch night.