PPR

Convincing Young South Australians to B part of It

Challenge
Engage adolescent South Australians in a research study led by the University of Adelaide on herd immunity & Meningococcal B prevention.
Community Insight
Teenagers and young adults in SA are more likely to engage with social media than any other channel.
Solution
Social media activation and ambassador engagement were the cornerstones of an integrated campaign that also comprised media relations, advertising, content development, social media optimisation and ambassador engagement to maximise awareness & drive participation.
Outcome
95% of South Australian high schools participated & approximately 35,000 of the goal 60,000 students engaged with the program. Overall, in 2017 more than 2.3 million people were reached through 60+ pieces of national media coverage.