PPR

Foxtel Lifestyle Launch

Challenge
For the first time in almost 20 years, Foxtel’s Lifestyle Channel was undergoing a major transformation. PPR was briefed to relaunch Foxtel’s Lifestyle Network as the home of all Australian (and the world’s) lifestyle content
Solution
PPR created two bespoke and interactive ‘surprise and delight’ secret dinner events while perfectly tapping into World Gratitude Day to create additional newsworthiness for the relaunch. PPR engaged and negotiated content partnerships with nine key influencers across the food, lifestyle and home categories. Set to be a night to remember, the winners were whisked away to a secret location to enjoy a menu inspired by Foxtel Lifestyle talent - Maggie Beer, Donna Hay and Matt Moran which was catered by ARIA in a beautifully styled event that had a personalised touch across all aspects
Outcome
PPR secured nine influencers including Kim Beach, Style Curator, The Hungry Australian, Not Quite Nigella, 2 Hungry Guys, Steve Cordony, The Fit Foodie, Design Twins, to help promote the event which resulted in 3,907 competition entries within a four day period, building Lifestyle's consumer database. 58 competition winners were chosen and flown in from across the country to attend the event, alongside 22 media attendees. In total, 113 pieces of social and digital coverage was achieved with 3.49 million reached.