PPR

Woolworths Inspires a New Generation

Challenge
Refreshing the Woolworths Earn & Learn is back after a year off and driving registrations amongst schools.
Community Insight
Earn & Learn has previously been viewed as ‘a commercial program’ by media.
Solution
PPR delivered  the first ever Inspiring Schools Awards, allowing schools that have registered for Earn & Learn to nominate their school for the Woolworths Inspiring Schools Awards.
Outcome
PPR secured widespread national media coverage with 100% positive sentiment. Over the campaign period, Woolworths led Share of Voice on ‘Good Acts’ (community and customer initiatives) with 58% (next closest from Coles with 30%).