PPR

Oral Outreach for Colgate

PPR is the social media & PR agency for Colgate-Palmolive – managing ongoing initiatives and brand campaigns for multiple brands

What we do:

  • Manage Colgate’s Facebook and Instagram accounts for Australia and New Zealand
  • Manage Palmolive’s Facebook and Instagram accounts for Australia and New Zealand
  • Influencer engagement for Colgate-Palmolive’s Home Care brands including Cuddly and Ajax

Our role:

  • Content production – photography, graphics, animated gifs and video
  • Paid amplification of content across Facebook and Instagram
  • Community management
  • Influencer engagement and management

Results:

  • Exceeded Facebook industry benchmark (2.3%) with average 6% engagement rate for content
  • Exceeded Instagram industry benchmark (4.3%) with average 10% engagement rate for content
  • More than 85,000 engagements and over 600,000 impressions on Facebook over a six month period for Colgate