PPR

Promoting Home for Homes

Challenge
Drive awareness of the launch of realestate.co.nz’s blog amongst their target audiences of current home owners, potential buyers, real estate agents.
Community Insight
Celebrity homes and influencer styling tips are major pop-culture/industry drivers.
Solution
PPR partnered with Your Home & Garden editor and The Block NZ host Shelley Ferguson to write a series of monthly posts to sit on the realestate.co.nz blog and her own social media channels.
Outcome
The blog content performed extremely well, so much so that realestate.co.nz subsequently partnered with Shelley Ferguson on an eight episode TV series called ‘A Slice of Paradise’ which recently ran on TV3.