PPR

Servicing the Global Mining Industry

Challenge
Build awareness of Ausdrill’sservice offering to the global mining industry.
Community Insight
In recent times, Ausdrill has significantly broadened its service offering, however perceptions have not kept pace with the company’s evolution.
Solution
PPR developed a multi-pronged strategy including site visits, a media relations program, perception audits and a sponsorship program with the world-beating Hockeyroos.
Outcome
Ausdrill is now widely recognised throughout the mining industry for its “whole life of mine” strategy and for its global success.