PPR

The Marquee that Stops a Nation with Emirates

Challenge
To cement Emirates’ position as the leading marquee and sponsor of the Melbourne Cup Carnival
Community Insight
Australia views the Melbourne Cup Carnival as one of the most important days in the sporting and social calendar.
Solution
PPR engaged key media and influential guests at every stage of the Melbourne Cup Carnival to highlight Emirates’ stellar activations, events and unparalleled luxury and hospitality – both in flight and trackside. This resulted in the highest calibre guests attending the marquee over the four days, as well as national media coverage, promoting Emirates’ key brand, product and sponsorship messaging.
Outcome
Over the 4 race days PPR hosted more than 70 media guests and assisted in the generation of over 200 pieces of coverage with a total reach of more than 63 million.