PPR

White Smiles and Spring Races

Challenge
Raise awareness of Colgate Optic White’s sponsorship of Colgate Optic White Stakes Day.
Community Insight
The shift from traditional to social media has meant that social media influencers and personalities now offer strong reach and engagement, comparable to that of traditional media outlets.
Solution
PPR invited key beauty and lifestyle influencers with large social audiences to attend Colgate Optic White’s Race Day. Media kits were also distributed to provoke excitement leading up to the race day & drive awareness of the sponsorship outside the day itself. In the lead up to the event, PPR coordinate media interviews with brand ambassador, Jennifer Hawkins.
Outcome
67 influencers posted about the event reaching a potential audience of 3.4 million fans with engagement of over 360,000 – this was a significant increase compared to 63,000 engagements in the previous year. Media articles in key lifestyle outlets also reached a combined audience of 12.5M+.