Australians are craving closeness and connection to break the isolation and loneliness that is impacting over half of the population, and are looking to their communities for that connection, not social media, according to a new report - PPR CLOSER 2018: Community and Connections In The Lives of Australians.
PPR has appointed award-winning digital and creative strategist Cameron Thorburn to spearhead the agency’s integrated offering across Australia and New Zealand.
PPR has appointed Snezna Kerekovic to the newly created role of Business Director, in a direct response to the agency’s continued business growth and expansion.
PPR, part of the WPP group of agencies, merged with STW to become a part of WPP AUNZ, a listed entity on the ASX. The newly merged group consists of 90 agencies and more than 5,500 staff across Australia and New Zealand. The breadth of agencies within the group means we can now offer scale and capability across 100% of the customer experience journey. Our offerings include Advertising, Media Investment Management, Insights & Consulting, Public Relations, Public Affairs & Corporate Communications, Branding & Identity, Specialist Communications, Marketing Infrastructure, Activation, POS & Promotion, Digital and Proprietary Offerings.
The impact of digital technology has forever changed the way we communicate and the topics we discuss.
This multi-channel customer and digitally influenced shopper means retailers need to converge experiences and bring the best of online into the store. Research shows us that the majority of consumers still value an in-store experience, but we also know that branded content passed through push notifications to customers make them 7.5 times more likely to seek out that product in store, 24% of consumers check product prices on their smartphone while shopping, and shoppers who receive location-based beacon messages were 19 times more likely to interact with the advertised product than those who don’t receive it.