dining out

The Rise and Rise of Dining Out

According to Ipsos Food CHATs (Consumption, Habits, Attitudes and Trends), one in three Australians say that restaurants or cafés are our favourite places when dining out, followed by fast food chains, food courts and clubs and pubs. And the average number of eating out occasions in restaurants and cafes is 4.2 times. So it comes as no surprise that organisations, such as …

wpp-aunz

WPP AUNZ Launches – Brand Support for the Entire Customer Journey

Last month PPR, part of the WPP group of agencies merged with STW to become a part of WPP AUNZ, a listed entity on the ASX. The newly merged group consists of 90 agencies and more than 5,500 staff across Australia and New Zealand. The breadth of agencies within the group means we can now offer scale and capability across …

community

Is Community Engagement Compatible with Getting Things Done?

The International Association for Public Participation (IAP2) defines best practice community engagement as “shaping decisions and actions of organisations”. This presents a challenge for major construction, infrastructure and resources projects that are already shaped by commercial considerations long before the community even finds out about them. Proponents are primarily motivated to deliver a healthy margin for shareholders, clients, or value …

Communications Changes To Navigate

Richard Lazar, CEO and Managing Director PPR, ANZ and APAC April 2016   The impact of digital technology has forever changed the way we communicate and the topics we discuss. Organisations around the world are faced with the same challenge of connecting in a world that is becoming ever more complex and cluttered. As communication vehicles and audience preferences evolve, …

Mobile first social media in 2016

While 2015 never gave us a new “Facebook” (nice try Meerkat), it revealed one trend that is gaining traction – social networks are becoming mobile-first and focusing more on fashion purchases and less on friend requests. The popularity of mobile devices is nothing new, but as retailers use geo-tags and beacons to better track customers, websites like Pinterest and Facebook …

April Insight- The Digitally Influenced Shopper

This multi-channel customer and digitally influenced shopper means retailers need to converge experiences and bring the best of online into the store. Research shows us that the majority of consumers still value an in-store experience, but we also know that branded content passed through push notifications to customers make them 7.5 times more likely to seek out that product in …

Amcham Rebrand Highlights Australian Access To Opportunity

Landor Associates and PPR partner with AmCham 30 September, 2014: Landor Associates and PPR, Y&R Group’s partner agencies and part of WPP, will be working to establish the American Chamber Of Commerce in Australia (AmCham) as the number one place for all things related to Australian and US business relationships, after partnering together to support the major rebrand of Australia’s …

Wargaming Asia appoints PPR

Sydney, Australia — September 10, 2014: Ahead of PAX Australia 2014, Wargaming Asia, the award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market, has engaged Professional Public Relations (PPR) to raise its profile amongst Australian gamers. Creators of the team-based MMO war series World of Tanks and World of Warplanes, Wargaming Asia will …

PPR named Australasian PR Consultancy of the Year

4th September 2014 – Professional Public Relations (PPR) has been recognised as Australasia’s best PR Consultancy in 2014 by the Holmes Report in their prestigious Asia-Pacific SABRE Awards. In awarding the accolade, Holmes Report founder Paul Holmes recognised PPR’s four decade industry leadership and the global growth of the brand in 2013/14 with offices in Sydney, Brisbane, Canberra, Melbourne, Adelaide, …

PPR Australia Supports agency partner GPY&R in launching Global Climate Change Campaign – by Al Gore & The Climate Reality Project

SYDNEY, AUSTRALIA – 15 AUGUST 2014 – Leading Australian advertising agency GPY&R Sydney has been appointed by former U.S. Vice President Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions, with PPR Australia appointed as the lead agency to support the global …

Lebron Learns That When It Comes To PR… Sometimes Less is More

This month, the world witnessed two monumental sporting achievements (three if you count Joey “Jaws” Chestnut winning his record eighth Nathan’s Hot Dog Eating Contest). The first was this week’s courageous 1-0 victory by Germany in the World Cup (gut gemacht!) which was decided in spectacular fashion at the nail biting 113th minute of the game and saw the Germans …

PPR partners with G(irls)20

PPR is proud to support G(irls)20, a global social profit organisation which works towards the economic empowerment of girls and women around the world. The G(irls)20 Summit is set to take place in Sydney on 25-26 August 2014. G(irls)20 supports a world in which girls and women are able to participate fully in the economic growth, political stability and social …

Cutting Through The Hype

‘Cutting Through The Hype’ During the last five years, dramatic events have transformed the communications industry. Everyone is talking about trust & transparency; economic crisis & regulation; reputation & responsibility; influence & engagement; ‘Big Data’ & analytics; content marketing & SEO – but, what does it all really mean? This month, PPR Worldwide hosted a breakfast briefing at The Ivy …

PPR Partners with World Business Forum

PPR is proud to announce its role as supporting partner of the World Business Forum in Sydney this year. Coming to Australia for the first time in 2014, the World Business Forum will run between 28- 29 May. Now in its 10th year, the World Business Forum is the world’s most renowned business conference, with previous host cities including New …

Are you Promoting Posts or Running Adverts on Facebook?

As businesses direct more funds to social advertising, Facebook continues to evolve and provide richer solutions. Recently, two new advancements were launched by Facebook. The changes are designed to ensure advertisers can accurately formulate and forecast the delivery, cost and reach of brand campaigns. The key features are: One can now enter a lifetime campaign frequency cap for each individual, …

PPR wins at CommsCon

On Thursday 20th Match 2014, PPR was honoured to receive two accolades at the second annual CommsCon Awards which were held in Sydney. PPR was awarded for best event/activation of the year for the recent Pet Dating campaign for Petbarn. The campaign saw PPR coordinate Petbarns first national “Pet Dating” event following the most romantic day of the year, Valentine’s …

PPR drives real-time social media newsroom at Clipsal 500

Professional Public Relations (PPR) in association with its social media partner, Stencil, this month successfully designed and implemented a real-time social media newsroom at the iconic Clipsal 500 Adelaide, the first in the event’s 16 year history. Supported by a team of community managers, creative directors and designers, PPR instantaneously monitored, reacted and responded across Clipsal 500’s Facebook, Twitter and …

PPR launches in France

Paris, January 27th, 2014 PPR (Professional Public Relations) continues to expand its presence with the opening of PPR in France. Widely acknowledged for its creativity, innovation, agility and channel agnostic approach to communications , PPR has formed a communication and public relations offering that is fully in touch with the profound changes happening in the world today. Following a successful …

Purrfect match on Valentine’s Day

With romance set to bloom on Valentine’s Day, PPR Australia client Petbarn is inviting Aussies to go on date and potentially, save a life, by participating in Petbarn’s first ever national pet dating event. Following the international day of romance, nearly 100 Petbarn stores across the country are hosting a day of pet dates on Saturday 15 February, whereby locals …

PPR Produced Film Series Showcases Adelaide’s Inner-City Experiences

The Adelaide office of PPR Australia has produced a four-part film series that highlights the diverse experiences visitors can enjoy within a short walking distance in Adelaide’s CBD as part of the South Australian Tourism Commission’s (SATC), Through Local Eyes project. The films which were launched on YouTube and southaustralia.com to provide online content support for the recently released Adelaide.Breathe …

PPR partners with Content Marketing World Sydney

Last year I was fortunate enough to travel to Cleveland in the United States to be part of the largest gathering of content marketers at the annual Content Marketing World event. Over three days I was able to collaborate with some of the best in the business and engage in conversations with speakers from various industry sectors on how content …

PPR scoops new client Baskin-Robbins

January 2014 – PPR has been appointed by Palm Oasis Ventures to connect its Baskin-Robbins brand with Australians by aggregating happiness. Following a competitive pitch, PPR has been selected to work for the global ice-cream brand to oversee its communications activity across brand engagement, shopper promotions and franchisee marketing.  The remit is to integrate owned, bought and earned marketing assets, …

PPR the Choice for Mortgage Choice

Australia’s largest mortgage broker, Mortgage Choice, has appointed PPR to help support its media relations and the Mortgage Choice, Mortgage Choice Financial Planning and Helpmechoose.com.au brands across Australia. PPR will assist the brands with communications strategies, national and local media relations, and its unique branch network communications model to support the company’s growth. “Mortgage Choice is one of Australia’s most …

PPR Opens its Doors in London

Now we are in Europe … Hot off the heels of our B&T Agency of the Year win, being named the World’s Most Innovative PR Company by the PR World Awards earlier this month and the launch of our brand in the United States earlier this year, I’m pleased to announce that PPR, our Australian founded agency, has opened its …

Australia’s PPR Launches in Europe

11 December 2013trevordiy.wordpress.com PPR, Australian founded and the country’s largest and most awarded PR agency, today announced the continued worldwide expansion of its brand with the opening of PPR EMEA in London. PPR, founded in Sydney in 1973 and with thirteen offices across Australia, New Zealand, the United States and now Europe, was recently named the World’s Most Innovative PR …

Digital Showcase Site

The Digital Team has launched a new website showcasing some of the great work coming out of the digital department team task management. Head to www.ppr-digital.com.au to have a look.

BrandZ Top 100 Most Valuable Chinese Brands 2014

  WPP launched the BrandZ Top 100 Most Valuable Chinese Brands 2014 report yesterday. This is the first year the ranking has been extended from 50 Chinese brands to 100, with eight new categories and new valuable insights. Some highlights include the fact that on a year-on-year comparison with the 2013 China Top 50 and the 2014 Top 50, total …

Communications Architect

PPR has been on an incredible journey over the last 18 months. A new approach to communications launched, new partnerships formed and new products and services rolled out and to top it all we’ve gone global.  This transformation has not gone unrecognised, with PPR picking up the B&T PR Agency of the Year and World PR Awards Most Innovative Agency …

PPR – Once Again Australia’s Most Awarded Agency

On Friday 22nd of November at the packed The Star in Sydney, in front of 1000 industry colleagues, PPR was named PR Agency of the Year 2013 in Australia and New Zealand’s Leading Media and Marketing Industry Awards (B&T Awards). This accolade tops off a transformative year at the agency and comes hard on the heels of the PR World Awards 2013 announcement …

Australia’s PPR Named World’s Most Innovative PR Agency in 2013 PR World Awards

Sydney, November 12, 2013 – PPR, Australian founded and the country’s largest PR agency, has been awarded the prestigious PR World Award for Most Innovative PR Agency of the Year 2013. The annual PR World Awards recognises the world’s best in organisational performance, innovation, products, services, management, public relations and marketing campaigns. The award follows a transformational year at PPR. …

PPRs new Director of Content is a familiar face

Peter O’Sullivan returns to PPR, to spearhead the recent move into content marketing and management by taking up the newly created role of Director of Content The appointment follows PPRs recent global expansion announcement, the launch of video distribution platform PSS Media and the signing of an exclusive partnership with King Content. A PPR veteran of six years in senior roles, Peter returns at …

PPR and King Content Announce Strategic Partnership

Global Australian Agency Boosts Content Creation, Management and Distribution Capabilities Australian founded global PR brand, PPR, continues its evolution to a multi-channel communications consultancy with the signing of a strategic partnership with Australia’s leading content marketing firm, King Content. The deal, which will enable clients of both agencies to access award winning content and communication strategy and execution, marks the …

Y&R Group Launches Public Relations Agency PPR in North America

Industry Veteran Fred Hawrysh Appointed CEO New York – March 22, 2013 – Young & Rubicam Group (Y&R Group), the diversified, global marketing and communications organization, today announced the North American launch of full-service public relations agency PPR. PPR, originally founded in Australia, will build on its more than 40 years of public relations and communications experience in Asia-Pacific as …

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PPR is always on the lookout for talented creative PR professionals seeking to advance their careers at the forefront of global public relations.