Last month PPR, part of the WPP group of agencies merged with STW to become a part of WPP AUNZ, a listed entity on the ASX. The newly merged group consists of 90 agencies and more than 5,500 staff across Australia and New Zealand. The breadth of agencies within the group means we can now offer scale and capability across 100% of the customer experience journey. Our offerings include Advertising, Media Investment Management, Insights & Consulting, Public Relations, Public Affairs & Corporate Communications, Branding & Identity, Specialist Communications, Marketing Infrastructure, Activation, POS & Promotion, Digital and Proprietary Offerings.
As an agency focused on achieving and delivering CHANGE for our clients, having the depth and power of expertise within the group to offer to you, our clients, is incredibly important. We have seen over the last few years that brands that successful manage an integrated agency team prosper. They benefit from efficiencies of scale, aligned agency thinking, seamless and collaborative teams and access to research and insights they may not have had before. The outcome is a communications program or campaign that is greater than the sum of its parts.
This new group has particular additions that we are PPR are looking forward to offering out client partners. In particular a stronger Government Relations offering through the joining of the two leading Government Relations agencies across ANZ (Hawker Britton and Barton Deakin), shopper marketing capabilities to complement our significant experience in retail communications, a closer working relationship with the world’s leading Research and Insights brands of TNS, Millward Brown, Colmar Brunton and Firefly and access to unique insights into demographics such as Millennials with WPP’s part ownership of global millennials publishing platform Vice Media.
If you have a challenge that you need addressed chances are we will have colleagues that can help. Just ask your client lead. To find out more about the new WPP AUNZ group visit our new website www.wppaunz.com