According to Ipsos Food CHATs (Consumption, Habits, Attitudes and Trends), one in three Australians say that restaurants or cafés are our favourite places when dining out, followed by fast food chains, food courts and clubs and pubs.
And the average number of eating out occasions in restaurants and cafes is 4.2 times.
So it comes as no surprise that organisations, such as PPR’s latest partner, Urban Purveyor Group, who is focused on ‘serving superior product by friendly, knowledgeable and engaging individuals on time, and in high energy surroundings’, are experiencing exponential growth.
Recently announcing that the six-restaurant Fratelli Fresh Group would join the Urban Purveyor Group portfolio and within a month, taking the first steps in opening the first Fratelli in Melbourne at the old Stokehouse site, which will be refreshed by the group as Fratelli @ The Alfred, there is an obvious, and immediate desire for scalable dining and entertainment concepts that can seamlessly be rolled out across the nation.
The Australian describes Urban Purveyor Group’s growth as a truly movable feast, and it is exactly that.
Australians need variety in their dining, as we have moved on from the days of meat and three veg. The emergence of Asian, European, North, and now South, American dining options dot not only every corner of the major cities, but the leafy suburban surrounding suburbs. Baby boomers who rarely left the home for dinner growing up are now out mid-week with the kids tucking into a schnitzel, tacos or buttermilk fried chicken – while tossing back a craft beer or margarita (quite often in a jar).
Children under five understand the difference between sushi and sashimi and Millennials want to know where the food is derived, who benefits from its production and how it’s helping the community. It’s no wonder that Urban Purveyor Group, which started with the opening of the Löwenbräu Keller (now Munich Brauhaus The Rocks) in 1976 and prides itself on diversification, has emerged as the country’s largest restaurant group.
Serving 55,000 Australians per week and more than 10% of the Aussie population annually, it doesn’t end in its restaurants with the broadening of product and service being offered in the form of the successful Urban Events Venues & Catering (UEVC), which has taken on numerous recent partners including the likes of the Royal Botanic Gardens for Vivid 2016.
The restaurants and UEVC are also supported by a centralised food production facility the size of two football fields – Hanseatic Fine Foods – which supplies Urban Purveyor Group’s meat, smallgoods and bakery items; as well as supplying Coles, Woolworths, Aldi and Costco.
So the next time you are looking for an unforgettable experience – a fun party venue like The Argyle, a sophisticated Japanese lunch location like Saké or a feisty fiesta like the recently opened El Camino Cantina; dine out with the Urban Purveyor Group.